What would you have loved to know… BEFORE your pregnancy? BEFORE giving birth? BEFORE the first nappy?… From those who’ve walked the path before you? Must Tell Her (or Him) was the concept for Mustela’s recent campaign. We shot parents in various stages of their parenthood journey sharing funny anecdotes and helpful tips with a range of almost-parents, and edited it all together in a fast paced, funny series of videos for various platforms.